Vita Coco and Nintendo’s Animal Crossing: New Horizons Game Celebrate Coconuts Through New Collaboration
Partnership marks Vita Coco’s first-ever limited-edition packaging
NEW YORK, Nov. 04, 2021 (GLOBE NEWSWIRE) -- Consumers stocking up on Vita Coco as fuel for the upcoming holiday season will discover the chance to win special prizes that celebrate the power of coconuts through new limited-edition bottles and an online sweepstakes.
Beginning November 4 and running through December 31, the world’s leading coconut water brand is teaming up with the Animal Crossing: New Horizons game and the new Animal Crossing: New Horizons -- Happy Home Paradise DLC. Consumers nationwide can enter the online sweepstakes at vitacoco.com/animal-crossing to win a variety of prizes, with 15 Grand Prizes including Nintendo Switch systems and download codes for the digital version of the Animal Crossing: New Horizons game (DLC sold separately).
To mark this collaboration, Vita Coco will debut its first-ever limited-edition bottle featuring Animal Crossing branding at retailers nationwide, including Walmart, Target, Ralph’s, Kroger, CVS and more.
“We love how players can harvest coconuts in the Animal Crossing: New Horizons game, giving them strength to perform tasks like breaking rocks and digging up trees. We knew this could create a fun surprise and delight experience for consumers shopping this holiday season,” said Jane Prior, CMO of Vita Coco. “Our coconut water gives you the fuel you need anytime, anywhere, but especially for a busy holiday season.”
And starting November 5th, paid DLC for the Animal Crossing: New Horizons game will become available*, where you can join Lottie’s Paradise Planning team and travel to a distant group of beautiful resort islands with a diverse set of landscapes. You’ll be in charge of inviting characters as clients and helping them create their dream vacation homes. Choose from a variety of islands, with different terrain and climates and find one that matches your client’s vision. Then start designing and just wait until you see the look on your clients’ faces after you reveal the vacation home decorated just for them.
More than 100 winners will be chosen in the online Vita Coco Sweepstakes. Additional prizes include 25 First Prizes, consisting of Vita Coco x Animal Crossing: New Horizons themed prize kits; and 50 Second Prizes, consisting of $25 credits for Vita Coco merchandise available online at www.vitacoco.com. No purchase necessary. U.S. residents must be age 18 or older. See all other rules at www.vitacoco.com/animal-crossing. Nintendo is not a sponsor, co-sponsor or administrator of this Sweepstakes.
To learn more about Vita Coco, visit vitacoco.com. You can also connect with Vita Coco on Facebook, Twitter and Instagram.
ABOUT THE VITA COCO COMPANY
The Vita Coco Company was co-founded in 2004 by co-CEO Michael Kirban and Ira Liran. Pioneers in the functional beverage category, The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; sustainable enhanced water, Ever & Ever; and protein-infused water, PWR LIFT. With its ability to harness the power of people and plants, and balance purpose and profit, The Vita Coco Company has created a modern beverage platform built for current and future generations.
ABOUT ANIMAL CROSSING
Escape to a deserted island and create your own paradise as you explore, create, and customize in the Animal Crossing: New Horizons game. Your island getaway has a wealth of natural resources that can be used to craft everything from tools to creature comforts. You can hunt down insects at the crack of dawn, decorate your paradise throughout the day, or enjoy sunset on the beach while fishing in the ocean. The time of day and season match real life, so each day on your island is a chance to check in and find new surprises all year round.
*Full version of game required to use DLC. Sold separately. Animal Crossing: New Horizons – Happy Home Paradise DLC can be purchased for a one-time fee of $24.99 in Nintendo eShop, in stores or at Nintendo.com, or enjoyed as part of an active Nintendo Switch Online + Expansion Pack membership plan for no additional cost. Terms apply. nintendo.com/switch-online
PRESS CONTACT
Kaitlyn Elpers, Dittoe PR
812-449-3344
kaitlyn@dittoepr.com
FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, including statements with respect to the launch of the sweepstakes and a partnership with Nintendo’s Animal Crossing. We caution that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements involve a number of risks, uncertainties or other factors beyond the control of the company. These factors include, but are not limited to factors discussed under the caption “Risk Factors” in our prospectus pursuant to Rule 424(b) filed with the U.S. Securities and Exchange Commission (“SEC”) on October 22, 2021, and our other filings with the SEC as such factors may be updated from time to time and which are accessible on the SEC’s website at www.sec.gov and the Investor Relations page of our website at investors.thevitacococompany.com. Any forward-looking statements contained in this press release speak only as of the date hereof and we disclaim any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law.
