Championing Health and Wellness
In addition to creating better-for-you products and building a portfolio that champions inclusive health and wellness, we are dedicated to helping promote the health and wellness of our communities. Our aim is to address access to nutrition and food insecurity, physical wellbeing, and mental and emotional wellness. To that end, we partner with organizations that enable access to fitness and movement, provide mental and emotional wellbeing resources, and support communities by creating opportunities for better, nutritious meals.
Health & Nutrition
Our mission is to deliver great-tasting, natural, and nutritious products that we believe are better for consumers and the world.
We offer a variety of functional beverages, including alternatives to sugar-packed sports drinks and dairy options. For instance, our Vita Coco Coconut M🌴LK is a coconut plant-based dairy alternative and our PWR LIFT brand is part of the enhanced isotonic category.
We also offer our Farmers Organic® coconut water which uses coconuts harvested on certified-organic farms. The organic certification requires a rigorous review process that examines many factors including soil quality, pest control, and animal raising practices and only allows for non-synthetic additives to be used.
Communal Well-being
In addition to our international partnerships, we strive to address the needs of our local communities. As part of ensuring that our products contribute to a positive and healthy society, we focus on three key areas of access — nutrition and food insecurity, physical wellbeing, and mental and emotional health.
In 2022, we launched Coco Community Grants, our internal program to empower our employees to support their local communities while aligning to our ESG strategy. The program provides grants designed to help employees enact positive changes in their communities while pursuing their passion projects.
We’ve continued to expand our impact work across the communities where we operate, namely the US, the UK, and Singapore, the locations of our main offices around the world.
We’re proud to have partnered with these organizations throughout the years, some of which are spotlighted below.
Inspire
Inspire equips students in the London Boroughs of Hackney, Camden, and Islington and the surrounding area with resources for career exploration and preparation resources. Vita Coco works with Inspire and their partner schools to run sustainable business modules, host children for work experiences, and support with CV writing. Our goal for these programs is to instill confidence and help build skills to prepare the young participants for employment.
More Than a Meal
NYC organization More Than a Meal is on a mission to build sustainable, community-owned food programs, increase access to healthy food options, and improve overall health outcomes. Partnering with More Than a Meal throughout the year, we help them pack and deliver boxes with fresh produce, other healthy non-perishable foods, and, of course, Vita Coco to neighborhoods around the city. Our monthly product donations through More Than a Meal are distributed to communities, organizations, and events across the five boroughs.
U.S.VETS
U.S.VETS is the largest non-profit organization with boots on the ground to combat America’s veteran homeless crisis head-on. PWR LIFT works with U.S.VETS to raise money that supports housing, mental health and wellness programs, and career services that help veterans and their families successfully transition to civilian life and thrive. PWR LIFT is proud to support the U.S.VETS mission, sponsoring CrossFit fitness challenges, including the Murph Challenge and CHAD, that honor our nation’s heroes and help our most vulnerable homeless and at-risk veterans connect to resources that give them the opportunity to live their lives with dignity.