Martin Roper

Martin Roper

Co-Chief Executive Officer, Director
Mr. Roper has served as co-Chief Executive Officer and as a member of Vita Coco’s board of directors since January 2021. Mr. Roper previously served as Vita Coco’s President from September 2019 to December 2020. Prior to his time at Vita Coco, Mr. Roper served as Chief Executive Officer of The Boston Beer Company, Inc. (NYSE: SAM), an alcoholic beverage company, from 2001 to 2018, where he oversaw the net revenue growth and diversification of brand portfolio. Mr. Roper also served as the Chief Operating Officer and Vice President of Manufacturing and Business Development of The Boston Beer Company, Inc. from 1994 to 2001. In addition to his service on Vita Coco’s board, Mr. Roper has served as a member of the board of directors of Lumber Liquidators Inc. (NYSE: LL), a flooring retail company, since 2006, and served on the board of directors of The Boston Beer Company, Inc. from 2000 to 2018. Mr. Roper holds a BA, MA and MEng from Trinity Hall, Cambridge and a MBA from Harvard University.