GOOD FOR FEELING GOOD
The Vita Coco Company is a publicly traded family of brands on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great tasting products that are better for consumers and better for the world. It all started when our founders, Mike and Ira, had a chance encounter with two coconut water lovers at a bar in New York City. After realizing all the benefits, they hatched a plan to bring more coconut goodness to the U.S with Vita Coco. Buzz around Vita Coco swelled, as coconut water evolved into a mainstay at stores across the country.
Pioneers in the functional beverage category, today, The Vita Coco Company’s brands include the leading coconut water, Vita Coco, sustainable enhanced water, Ever & Ever, and protein-infused water, PWR LIFT. With its ability to harness the power of people and plants, and balance purpose and profit, The Vita Coco Company has created a modern beverage platform built for current and future generations.
